Bullseye: Find And Activate Your Target Audience

Eye-Target Audience 2Building your personal brand takes a commitment. A commitment to share and communicate on a regular basis to the audience with which you want to build your reach and influence. But if you aren’t sharing the right content with the right audience on social media, it can be like you’re loudly selling hot dogs in the aisles of a theatre during an opera performance. It’s just not the right material for the right audience. So before you send out all those shares, tweets, and retweets that you have been working on, you have to ask yourself: Are they reaching the right audience?

Or is it all just buzz for buzz’s sake?

Lately, the trend of sharing content on LinkedIn has been exploding. So many influencers are publishing their thoughts on a regular basis on LinkedIn, you could say that it is becoming the ‘Big Data of Crowded Content’ (and yes, I thought that up myself). But who is listening?

Both LinkedIn and Facebook have been adjusting their news feed algorithms to try to keep users engaged, and so people are choosing carefully who to follow (and sometimes having some trouble) to keep a close eye on the trending topics. The audience is becoming more discerning, so it takes extra work to make sure that you’re breaking through. And you want that extra work to count — to get you the most impact.

We want to make sure we’ve properly set our sights on the perfect target definition, because creating and sharing content without it is like launching a rocket, without knowing where it is going to go (or where it’s going to land). Hopefully the following ideas can act as solid ‘rocket boosters’ giving you the right thrust to get your mission underway:

  • Define your audience: How do you get to know your audience (and therefore, who is NOT your audience)? Well, it may sound simplistic, but you generally have to talk with them! You can read all the reports you like, and feel free to trust your gut, but the only real way to know what people are thinking and doing, and therefore how you can help them, is to ASK THEM. So get comfortable with talking to people about what your unique offering is, and getting their feedback. Only by talking to a wide variety of people you can hope to start to narrow down your audience and know for whom your solution can be tailored. It is always better to know and understand your audience and direct your content based on both the demographics and the segment interest. However, there is a danger in assuming that all 30-year-olds think the same way and value the same things, so don’t expect to always have your insights spoon-fed to you. After all, if you had asked people in 1880 about how to improve transportation, they would have asked for faster horses, even though Benz and Daimler would invent the first modern automobile only 6 years later.
  • Know your mission: Determine your objective and point of difference. Are you focusing on an important, unmet need or demand? If you are using social media for business opportunities then you should have the right product targeting the right market to convert more leads. According to LinkedIn research, LinkedIn users are either looking for content on industry insights or using the platform for job hunting. So if you’re not sharing that kind of information there, you may have some trouble gaining traction and driving attention. W. Chan Kim and Renée Mauborgne recommended that you design your own niche space in the ‘Blue Ocean’ (i.e., the calm area where other people are currently NOT fishing or competing), rather than entering the competitive ‘Red Ocean’ (where everyone else is already active, offering solutions and products). So strike out and be bold: don’t be boring! Develop your unique perspective, and avoid coming across like just a news channel — reporting rather than commenting.
  • Do your research: Take a look at what your audience does on social media. What do they share or publish? Joining groups and participating in discussions, provides a great opportunity to find a common ground and explore the social ecosystem. Check out where they tend to reply and comment on their topics. Sometimes the comments are the best way to understand what’s really important to them.
  • Plan and execute your content: When you have a clear picture of who your ideal audience is and what they do, the next thing to figure out is what kind of information they are looking for and what are they are interested in. And don’t be afraid to spice things up every now and then, it’s an art to figure out what actually entertains and catches the eye, as well as informs. So try LOTS of things to find out what fact, information or industry insights will inspire and activate them. Again, the only way to really know if it’s working it to ask someone, so now is the time to reach out to some of your potential audience and see how they react. Test and learn.

If you don’t know where you’re going, then any road will take you there.

– Lewis Carroll (paraphrased)

If you position the right content to the right target segment, it will generate buzz — no matter how big or small the network is. And with the word of mouth playing a more influential role than advertising does on social media, you could even end up magnifying your reach into your ideal target audience.

Once you can identify and activate your ideal audience, you can then focus on turning them into raving fans. But that’s another post!

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Yooniko (a brand of Metamorph Corporation) is dedicated to creating the future of unique, personal branding. Find out more here.

Can Your Profile Picture Sink Your Personal Brand?

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Okay, maybe it won’t sink your career, but if yours was actively working against you and your goals, you’d want to take action, right? You want your personal brand to shine its brightest on your social media profiles, and one secret may be to have a great profile photo.

We’ve all probably noticed that when we update our profile picture on Facebook we tend to get a lot of like’s within just a few minutes. Well it shouldn’t surprise you, because as a species, we are super-visually oriented. Pictures are not only worth a thousand words to us, but they can convey emotions and messages better and faster than any written or spoken explanation — and we retain a lot more of that visual information as well. We like to see our friends on display, and so a great profile photo tends to get noticed and appreciated widely.

And if you’ve ever been looking for a specific package in a store, you have product marketers to thank for eye-catching packaging that helps you quickly find what you’re looking for. The design of the package has to express the personality of the brand, present the logo in a positive way and even communicate some product benefits. That’s a lot of work for a few pictures and graphics to do, but in a sea of products, the brands we like tend to stand out to us. That’s branding in action.

For your profile photo, it’s even more critical. Because of our evolutionary programming, we can automatically read pictures of faces even faster than we can scan all that complicated packaging design. Which means that choosing the right profile picture is an important endeavor. It has to capture your personality and the brand image that you want to project.

Before picking your perfect headshot, first think about your objective and purpose. On LinkedIn, professionalism is the name of the game, so you’ll want to be well-groomed, dress accordingly, and have a clear professional headshot. Avoid using logos and other competing images in the frame so that you remain the focus of the shot. On your private Facebook account you can upload all your party pictures but the same cannot be said for LinkedIn. Choose your picture wisely to project the right image and message to your audience.

If you’re not sure how to get that “just-right” picture, here are a few key pointers that might help:

  • Always have a clear, mostly empty contrasting background so that you stand out well
  • Always present you at ‘your best’ – ask for feedback from your friends: “Do I look my best here?”
  • Make sure the picture is tightly framed enough to be called a headshot, or head and shoulders picture only – no full-body poses
  • Check to be sure that the photo is clear – not blurry
  • Avoid drab colors, but wear a color palette that nicely complements your skin tone and hair color – remember that the clothes are not what you’re displaying: it’s about you!
  • Look friendly and inviting in your photo
  • Always try to relax, smile and showcase a genuine happy face
  • Don’t forget to update your picture on a regular basis as you age and change

“Are you sure that’s still you?”

This last point deserves a little more emphasis. It is always better to have a recent picture. Over time, we all grow and change, so let your profile picture change with you, too.

You can control the privacy settings on both Facebook and LinkedIn (but not on Twitter), so keep that in mind if you’re at all worried about who can see your profile picture.  But it may help you to think about your public profile as that is your visual signature and brand identity – so it makes sense to remove most of these filters on your professional profiles unless you have specific concerns.

It may sound crazy, but having a bad photo can reduce the chances of making a new connection, and according to LinkedIn a page with a profile picture is seven times more likely to be viewed than a page without one, so you really can’t afford to ignore its importance.

First impressions matter, and you don’t want a lousy photo to turn away opportunity — so make sure your picture is working for you, not against you.

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Yooniko (a brand of Metamorph Corporation) is dedicated to creating the future of unique, personal branding. Find out more here.

 

What To Do When You Feel Like A Fraud

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Maybe you’d be surprised to know that almost all successful people occasionally feel undeserving, like they are frauds and they are about to be found out. It’s even got a name: Impostor Syndrome, and some studies say that 70% of us have experienced it at some point. In many cases, it’s the highest achievers that have those feelings the most.

But, fancy name aside, it’s really nothing more than your run-of-the-mill self-doubt. And I can hear you saying that knowing that many people feel the same thing is cold comfort. It can still be difficult to recognize your own contribution to your successes and triumphs, and this can leave you feeling like you’re faking it. It seems that when the pressure is on, or we’re under the gun to prove ourselves, we are hard-wired to remember our failures and often ignore our many achievements.

In many cases these doubts center around what you’re bringing to the table: your own talents and strengths and ability to take action. In these moments you need to be able to understand, respect and even celebrate what others can see in you, but you’ve temporarily lost track of. And that can be difficult, especially when so much about our world is aimed squarely at our deficiencies. When was the last time you had a performance review and the experience left you feeling ‘lifted up’ and positive about yourself?

So here are a few ways to accurately look at your achievements, shore up your confidence in your abilities and get back on the journey to reaching your goals when you’ve gotten bitten by the doubt-bug.

  1. Realize this feeling will pass. It may not seem like a big help at the time, but even just saying to yourself, “I’m going to feel better tomorrow about this” can help your brain start getting back in gear. There’s something inside us all called self-efficacy, and it can often enable us to do amazing feats, simply by strongly stating a belief that we have the capacity to do them. I’m not saying you have to believe in the Law of Attraction, but think about it the other way around: How many impossible things can you do if you really think they are impossible?
  2. Make a list and check it twice. We’ve talked about this before, but if you don’t already have a list somewhere of your accomplishments, then today is a good day to start one. It comes in handy in these weaker moments for us to have something to turn to that collects our achievements together in one place, and lays them out neatly — showing how far we’ve come and just what we’re capable of when we’re focused. Refer to this list when you’re feeling ineffectual, and bask in the glow of what you’ve already done. It can help you to look forward to what’s next with more determination and resolve.
  3. Don’t use the wrong measuring stick. No one is perfect, but we tend to put ourselves up against ideal role models, and that makes even the strongest of us feel like we’re lacking. Comparisons are natural, but you can’t let them beat you down, and they can blind you to recognizing the unique value that only you can bring. So if you’re stuck feeling like you can’t live up to perfection, it’s time to pull those expectations down a little, and tell yourself that “no one has it all figured out,” so you can give yourself a break.
  4. Get a second opinion. If you’re having trouble shaking the feeling, then call that one friend of yours who always seems to make you feel better. You don’t even have to talk about what’s bothering you, but if you can connect with a person who changes the energy around you for the better, then you’re more likely to come back refreshed and more able to be forgiving, thankful, and level-headed. Or, if you have a coach (and maybe you should have one?), then this is the time to reach out and say: “I need a minute!” Gaining a new perspective can help you see things as they really are.
  5. Look for the silver lining. Realize that having this feeling means that you’ve set the bar high for yourself, and that’s a good thing. If you just wanted to play it safe, you’d never be in this kind of a position, but you’d never be able to rise to new heights and achieve all that you dream about. You only get this feeling when you’re taking a risk. And taking risks is how we grow.
  6. Get out of your head. Get on your bike, or go for a walk or run in nature. Try to place yourself in a situation where you’re interacting with something bigger than your problems, and get moving. Again, this can change your perspective just enough to give you a better angle from which to see the path ahead.

It happens to almost all of us. And it can be terrifying, but there’s no reason it has to be paralyzing as well. Take action and get back in control. You’ll be back on track in no time.

 

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Yooniko (a brand of Metamorph Corporation) is dedicated to creating the future of unique, personal branding. Find out more here.

Nailing The First 15 Seconds: Making A Killer First Impression

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In the first few seconds of meeting you, people can form opinions about you that can last a lifetime. It’s not very cerebral, it kind of just happens automatically, courtesy of the subconscious mind. A person can just look at you and bang, it’s like the Terminator scanning and analyzing you from top to bottom in just few seconds. They look at how you smile, how you walk, your posture and how you present yourself. In an interview or networking situation, those initial few seconds can decide whether you will get the job, whether you will be converting the sales opportunity, or whether the other person wants to work with you or not! So nailing that first impression can make for smooth sailing, or you’ll have to do a lot more work to prove yourself as the right person for the job.

It sounds unfair, right? The fact of the matter is that it _is_ unfair to be judged only by the things on the surface. But it’s also one of those ugly truths that we all have to face at some time or another.

The real question is, in situations like these, how do you make a good first impression? What can you do when you know that people are making decisions about you based on your skin color, dress, appearance and everything physical that they see about you?

Luckily, we can use this same human psychology to our advantage as well. There are several tips, tricks, and guidelines to follow that can adjust the overall packaging and presentation of your personal brand and help influence your first impression to some extent. What follows are some of our favorites.

  1. Look the part. Always present yourself in the best possible way. Dress appropriately to the occasion and be well-groomed. We’ve all been caught in that awkward situation when we run into an important person at a mall or restaurant, and there you are in your sweatpants. You may have to just get by in that environment, but when you’re at work, or a cocktail party there’s no excuse – you know that you’ll be on display. It doesn’t mean that you have to wear a suit or formal dress all the time, but the idea is to dress with a purpose. This will ultimately make you more confident and leave a good first impression. So make sure that you dress to impress. People notice and it makes a difference.
  2. Smile because you can and not because you have to. Try to keep a smile on your face and a positive body language with a strong eye contact. Greeting someone with a firm handshake and a happy face does the initial trick to build a foundation for good conversation. Never give a forced or a fake smile but instead try to let others feel that you are happy to meet them. Pay attention to how you walk, how you stand and how you approach others (or have a friend or coach do this for you). It’s essential that the communication you establish with your body is in sync with what’s coming out of your mouth. There’s something primitive about it, but people can generally tell when someone is faking their smile.
  3. Relax, dammit! Sometimes the most productive thing you can do is relax. Keep calm and try to relax your body through breathing. Getting anxious and uncomfortable during a meeting or conversation is easily visible on your face. So before any important conversation or meeting, just try to relax, slow down and take a few deep breaths and present yourself in a confident way.
  4. Speak up. When you start or join a conversation, avoid mumbling and using slang. No matter how hip or cool you might think that you sound, it may not create the right impression! Try to speak in a clear, confident manner that commands respect. If you use too many filler words (‘you know?’, ‘like’, ‘um’) or informal language, people might stop listening closely to you and kind of take you for granted. So practice being consistent with your thoughts, speak slowly and take time to think before you respond. You’ll probably find that people listen to you more!
  5. Find common ground. A psychologist named Robert Cialdini has conducted significant scientific research on the psychology of influence. He famously says that one of the most important things to do when meeting a new person is to quickly establish something in common with them — something that means you are related, similar, or share something in your backgrounds. Apparently even a small relatable element between the two of you is enough to turn you from a potential foe to a friend.
  6. Don’t forget the basics. These shouldn’t need mentioning, but just as a refresher…
  • Don’t be late for a meeting – it shows respect to your audience to be on time or even a little early.
  • Don’t forget to turn off your cell phone or keep it on silent mode during your meeting or networking event. Checking your phone is un-professional and can be a real spoiler during meetings. Keeping your eyes and attention on the other person shows them that you’re focused on them, not yourself. Don’t worry — Bieber will probably call back!
  • Be rested – make sure you get enough sleep so you’ll be bright-eyed and feeling your best.
  • Get their name right – there’s an old trick to look someone in the eye and say their name at least 3 times when you meet them in order to remember their name. It’s an old advertising saying that there is no sweeter word in the English language than the sound of your own name, and it’s true for most people. Don’t be that person who has to reintroduce themselves saying “I am really bad with names!”
  • It’s not (just) about you – Try to find out a little about who your audience will be. Is there something you already have in common that you can mention or share? This tip can go a long way to making sure you’re confident about the impression you want to make, and avoiding sounding over-rehearsed.

And that’s it! Easy right?

Ok, it’s not the easiest thing to do, but please remain optimistic, because each first impression hopefully isn’t your last impression. So if you blow it, you can make your way back, it just may take a bit of work and time.

But if you can, it just makes sense to try to make as good a showing as possible, and to stack all the odds in your favor. Feel free to try some of these ideas in your next business meeting, casual setup, or networking event. You may be surprised at what a killer first impression can do for you.

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Yooniko (a brand of Metamorph Corporation) is dedicated to creating the future of unique, personal branding. Find out more here.

Easy Ways to Make Your Social Media Personal Brand Stand Out, Not Blend In

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In the vast ocean of social media users, it’s harder to stand out amongst competitors. So how do you create a strong personal brand identity and distinguish yourself — how can you break through and get attention? In the end, it all comes down to being able to project ‘you’ at your best. So we are going to look into a few insights into human behavior that might be able to give us an edge.

It’s not news that our use of social media has exploded over the last few years. Since just 2014, over 176 million users have registered with some form of social media platform. The most popular social media platforms in year 2015 were Facebook, YouTube, Twitter, Instagram, LinkedIn and Pinterest. You’re probably active on one of this yourself, right? But are your profiles across these platforms strong and unique? A strong profile can contribute to greater visibility and outreach power.

In a recent Technology Business and Sales Conference, I met marketing evangelists and transformational leaders from around the globe. When connecting with them afterwards on social media, I noticed that all these ‘experts’ shared different kind of information on their various social platforms, but many of them did not have consistent profile information. And some of their profile descriptions were – to put it in simple terms: BLAH. Not to mention that some of the mindless items they put in their summary — I couldn’t help but think “Who cares?”

That’s not the reaction you want. Your profile has to demand attention, and reward the person for reading it. So, knowing what we know about how humans process information, let’s break down how you can stand out and come across with your best image.

  1. People respond to visual stimuli first.

Your visible identity is the first step towards building your personal brand. So you may consider having a consistent profile photo to help reinforce your brand image. Bright, happy faces are attractive and yes, people prefer to associate with happy people. Just as a picture is worth a thousand words, your profile picture speaks volumes about what you are like to work with. Do you look tired?  Angry? Bored? Are there other people in the photo that might confuse the reader? Get the best picture you can and use it everywhere it makes sense.

  1. People respond to stories.

When you write a summary for your profile, talk about yourself like you’re telling a real person your own story.  But you only have their attention for a minute, so you want to get right to the point. LinkedIn provides you a chance to express yourself to the fullest in the profile description and summary section while Twitter requires you to be very precise and straight to the point. To attract viewers to your profile, you have to be very clear to educate people what you do and what you have to offer the world. Can you describe your strengths in terms of a problems that you like to solve? Be genuine and share something that can give people an idea about your personality in order to attract more opportunity.

  1. People like to see evidence.

Once we have a consistent profile picture and description, we may also want to showcase our presence in other social platforms by using the “website” section. This feature is available on LinkedIn, Facebook, and Twitter as well, and can prove to be a brilliant opportunity for cross-promotion and branding yourself. Place links or URLs to direct your viewers to your blog, website, or other social media platforms. You can think of it as providing evidence, or ‘social proof’ to your visitors that you are capable, and that other people value you and your work.

  1. Words can still have power. Use them wisely.

Finally, in this age of ‘search engine as destiny,’ we have to pay attention to keywords. After all, we all use search tools when we are looking for people, skills, and services, so using the right keywords in your profile can increase the chance of showing up high in the results. In order to find the right keywords, you can start with words that reflect your unique take on the world. Or you can try looking up at other people who you admire or wish to emulate, and think about what words they might have missed out on using. You can also use tools like Google’s Keyword Tool or others, but be warned – they will give you keywords that everyone else might be using as well, and it may be harder to differentiate using them (but for the sake of visibility you might need to use some of them, of course).

Bonus Tip: You may find that it becomes important that you can state things provocatively – after all, we all have gut responses to strong statements, and to get the right kind of arousal out of your viewer, you may find that strongly stating (even overstating?) your view can get you more attention.

So get started today, a complete and well-articulated set of profiles can be a valuable step towards managing your own unique brand identity. Make sure that your profile has stopping power, to get your viewers attention and encourage them to spend their time and get to know the real you.

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Yooniko (a brand of Metamorph Corporation) is dedicated to creating the future of unique, personal branding. Find out more here.

Top 5 Reasons Why People Don’t Achieve Their Personal Branding Goals

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Either in our jobs, or in the industry where we work, or even just to where we think we’re going in life. We all have goals, and things we want to accomplish. But I asked 20 people if they’ve reached their personal goals they set for 2015, or made progress on them, and guess what the response was?

Only three people said that they achieved their goals. Several others said they have taken some steps, and seen some success, but not achieved their goals yet. (Apparently there’s a real thing called Achievement Anxiety). But every single one had lots of good reasons why they didn’t make progress. Reasons that sounded eerily familiar to me. Because I’ve heard myself give the same excuses.

Want to know why most people don’t achieve their goals?

1. Some of us don’t plan

What’s that phrase?  If you fail to plan, you plan to fail. There’s some truth in that. Having a plan makes you force yourself to get practical. It makes you actually think about where you want to be in 6 months, or a year, or 5 years, and then spend some time considering how to get to that place. And picking a generic goal like “be healthier” or “have a better reputation at work” is almost worse than no goal, because you can’t really prove you’ve gotten there. You’ll want to invest thoughtful consideration into what you really want and come up with goals that you can actually measure — like “I’m going to go the gym 3 times a week,” or “run in a 5K,” or “get a positive review from my boss,” or “get invited to speak at a conference.” And don’t forget to visualize achieving your goal every now and then, just to keep your motivation in high gear.

2. Some of us don’t follow through

It can be tough to start, even after you’ve got a good plan. This is a tough one for me. You have to follow through. One person said that they felt they were better at achieving goals when they are big, high stakes changes, where “once you step on that roller coaster there’s no going back.” And that kind of step can be intimidating, but also exhilarating.

3. Some of us are missing a key ingredient

It takes stamina to keep going once you’ve begun.  And if you’re missing a key ingredient in moving forward, it can stop you in your tracks.

Entrepreneur and internet personality Gary Vaynerchuk says “What’s holding you back? Truly, what is it? Do you need to quit a job? Ask a relative for money? Hire someone to actually build the app for you? Whether it’s money or time, you just need to figure it out.”

That’s the trick, really —  you have to find out what that missing element might be for you. Is it just resources, or support, or the perspective of a coach?

4. Some of us aren’t realistic

Leo Burnett famously said that if you reach for the stars, you may not get one, but you won’t end up with a handful of mud either. And that’s good advice to encourage you to set stretch goals for yourself. But many of us don’t suffer from a lack of ambition, but rather we don’t break our goal into manageable chucks that are actually achievable. If you don’t know how you’re going to get what you want, i.e., you can’t set milestones along the way to your goal that you can reasonably reach, then you’re setting yourself up for failure and disappointment — you might not have picked a feasible goal. There’s the old saw that says your goals have to be S.M.A.R.T. (Simple, Measurable, Attainable, Realistic and Time-bound). It’s good advice, and emphasizes not biting off more than you can chew.

5. Some of us don’t prioritize

People procrastinate, and don’t take the steps needed to get to what they want. Maybe they feel overwhelmed and don’t know where to start. It’s a truism that when presented with infinite choices, most people choose none. “Life gets in the way” is a common statement. But what this really means is that there are things we are doing that we think are more important than making progress to reaching our goals. And that means our goals are just not important enough to get us motivated to attack them.

But you know that your goals for building your personal brand are clearly important — so why would we not prioritize them higher? One person said to me that she thought she knew her brand was important to her, but she had to put some other people’s needs before her own, and that meant that she never got around to taking action. After thinking about it for a bit, she said “Come to think of it. That doesn’t make sense. I still have to have some time and energy put aside for me. I matter too!” And the simple fact is that you do matter. And your goals have to have priority in your daily life to enable you to succeed.

What do you think?  What advice would you offer for getting to where you want to be?

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Yooniko (a brand of Metamorph Corporation) is dedicated to creating the future of unique, personal branding. Find out more here.

5 Reasons To Take Action On Your Personal Brand Right Now

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Around the first of the year, lots of people make resolutions about weight, or gossiping or cursing. But those are not the only topics that you can choose to focus on for the year.

And although there are countless reasons why a strong personal brand can benefit you, here are a few reasons why this may be the most important year yet for building your ideal online persona and getting it working for you.

  1. Because the workforce is getting more competitive.  Higher graduation rates, more and more millennials moving into management roles, and a growing need for companies to utilize the personal brands of their employees in order to present a stronger corporate brand. Also, with the rise of Uber and AirBnB, there are more opportunities for working ‘gigs’ rather than full-time employment, and this means your reputation comes into play for each new project. You want to have a strong brand to demand higher salary, and every new engagement is a chance for you to make an impression and get a new sale/trial.
  2. Because people prefer to buy from other people, not faceless companies. Building a personal brand that is powerful, discoverable and consistent can help others in connecting with you. And in many cases it’s just about keeping a clean, clear presence on the right platforms. Adecco published a work trends study this year that found LinkedIn to be the most popular platform for professional purposes for recruiters (61 percent) as well as job seekers (34 percent).
  3. Because it can make or break your job search. According to Jobvite, 93% of recruiters will use the online presence of a potential job seeker to decide if they will make the first cut to get an interview. 94% of recruiters are active on LinkedIn, but only 36% of candidates are, so you can get an automatic advantage just for showing up and participating!
  4. Because it’s already impacting your life. You already have an online brand. You just may not know what it is, or how it already could be affecting your potential. It’s now commonplace to look up people on Google before meetings, after cocktail parties, and upon receipt of emails from unknown people. And if you work in sales, then the numbers can get really interesting. According to a Dell study conducted at Carnegie Mellon University’s Heinz College, 75% of B2B buyers use social media to help them make purchasing decisions. So, if you’re in sales or not, it’s probably important to run an audit on your online presence every now and then, just to stay aware of what others may find. Then you can decide whether or not to take action.
  5. Because your reputation and brand are your only true assets. There are very few skills and abilities that are so completely unique that they can directly generate wealth and happiness. After all, with 7 billion people on the planet, how unique can any given set of skills be? In this life, it’s as much how you play the game as what cards you’re dealt, and that means we all have to stand for more than just the skills of our hands and feet. We have to offer something special – something unique and only possible through ourselves. I call this my personal brand, you can call it your special sauce, or whatever. But whatever you call it, we all need to identify it and find ways to speak about it.

So what are you waiting for? Tackle the things that matter this year and make every day count!

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Yooniko (a brand of Metamorph Corporation) is dedicated to creating the future of unique, personal branding. Find out more here.